Extreme Couponing – Entertainment, or Real Couponing Tips?
The popular reality show on TLC, Extreme Couponing, is fascinating to watch. Those profiled show viewers how they are able to fill shopping carts full of food and groceries and leave – receipt in hand- while paying pennies on the dollar. In this set of couponing tips, we will explore the reasons why what you see in a so-called reality show is not always what you get.
It Costs More Money than They Imply
When you see totals of just a few cents for hundreds of dollars-worth of foods, it easy to forget that the grocery store is not the only place an extreme couponer will spend her money seat geek coupons . Here’s some couponing tips: the coupons cost money too! Most coupons you see on the show either come from Sunday papers or from coupon clipping services, which generally charge a convenience fee of 2c to 50c per coupon. Those numbers are never factored into the savings on Extreme Couponing.
Breaking Store Policy
A really important thing to point out about the Extreme Couponing show is that it is purely entertainment. Grocery stores you see profiled in the program actually break their own couponing policies when they allow the TLC cameras to film, simply to gain publicity. Unfortunately, much of that publicity is negative, as regular customers are recognizing inconsistencies.
Do Not Double
For example, many grocery stores profiled on the show allow the couponer to double coupons for the program, but in reality, these stores do not allow double couponing at all. Couponing tips: if you are a customer in the same store you see on the show, there is a good chance you will never be able to get the deals profiled.
And then some grocery stores are bending their policies, allowing the purchase of multiple items. I hate to break it to you, but no, I’ve never heard of a single store allowing someone to go in and purchase hundreds of deodorants in one single purchase, wiping out their stock for other customers. Most stores limit like items to keep it fair. A good couponing tip is to ask your store for their limit in advance.
You can save thousands of dollars” with coupons, says Stephanie Nelson a leading expert in strategic shopping. “Coupons and price matching really can save your family hundreds of dollars a month and it doesn’t take much time to do it” explains Kimberly Sayer-Giles. Coupons are now available for anything from groceries to TV’s to restaurant meals and clothes. Because of nationwide belt tightening, there has been a sharp rise in “couponing” by both women and men.
With the current state of the economy, coupons have become a staple in the wallets of America’s consumers. A study conducted by Valassis found that roughly 80 percent of consumers use coupons regularly and, as of 2011, marketers circulated around 305 billion coupons.
Coupons are an effective way to attract new or returning diners and build popularity for a restaurant. There are numerous ways a restaurant can advertise and distribute coupons. They can be publicized via radio and television commercials, but these methods can be slightly expensive. There are a few more cost-effective ways that include placing advertisements in newspapers and magazines or on the internet; they can also be distributed to customers via mail, flyers, email, and text messages.
There are different types of coupons restaurants can create. Some are designed to offer discounts- “$10 off your meal” or “15 percent off your bill”; others offer bonuses- “buy 2 entrees and receive a free dessert.” The offer the coupon presents is decided by the restaurant.
Creating and designing coupons can be relatively simple. Darren Waddell from merchantcircle.com lists several websites where a restaurant can easily generate coupons online. There are national coupon sites such as Redplum and coupons.com that are devised for large-scale restaurants. Smaller restaurants, on the other hand, are advised to use local websites such as Craigslist or local.com.
Coupons should always be uniquely designed keeping in mind the interest of the targeted consumer. Businessknowhow.com outlines helpful guidelines for effective couponing. Restaurants are advised to use bold and specific headlines and always have your restaurant logo somewhere on the coupon. Never cram or clutter the information, and pictures are always an excellent addition.
Coupons should always contain an expiration date. Expiration dates are incorporated to give consumers a sense of urgency. If an expiration date is months away, the customer is more likely to forget about it. Then, once the coupon is expired, restaurants can use Google Analytics or another analytic site to measure how that coupon affected sales and reservations.
After coupons are completed, restaurants are responsible for distributing them to the public. The internet provides a variety of options for coupon circulation. They can effortlessly be mass emailed, blogged, posted to a social networking site, or added as a banner to a website. Furthermore, any coupon that is emailed or posted on a social network – Twitter, Facebook, etc. – are provided with a link making them sharable and easily forwarded to a friend. Restaurants can also purchase a paid banner ad promoting the discount on advertising networks such as AdReady, iPromote, or Jivox.